Alola Maui is a lifestyle brand based in Hawaii, and geared towards the adventurous and wanderlust type. The owner, Molly, wanted the new collection to reflect something that is a huge part of her life and her family's life- surfing. We worked together to create patterns and designs that took organic shapes, elements inspired by the ocean, and mixed it with a vintage beach vibe.  The collection is primarily hand painted words and illustrations printed on canvas and etched into leather bags.